Limit your title to anywhere between 40 and 70 characters. A page title is the first thing that shows in the search results so always use the title element.Ī title should reflect the contents of a site.

Relatively unimportant factors like meta keywords are not included in the overall score.įar too many sites lack a page title. Not every factor is weighted the same and some are not as important as others. A score below 70% is considered toīe indication that the page is not complying with general SEO standards and should be evaluatedĪnd/or fixed. In this section we provide pointers on how you can to optimize your web page so it can be found moreĮasily by search engines and how to make it rank higher by optimizing the content of the page itself.įor each of the individual criteria the maximum score is 100%.

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